about us
Welcome to TLA&C
- TL Agency & Consultancy -
where we turn deep experience into decisive advantage wherever business takes you
Our Team
TL Agency & Consultancy was founded in London in 2012 with a simple but ambitious idea: that clients deserve access to the right expertise, not just whoever happens to be on the payroll.
Today, we operate with a core leadership team supported by a carefully curated network of around 100 specialist consultants and subject – matter experts – deployed by discipline, by sector, and by geography to match the precise demands of each engagement.
Our experts span management consultancy, loyalty and CRM, data compliance, intellectual property, research and insight, and digital. They are embedded across Europe, the Americas, and beyond — practitioners with deep local knowledge and the international perspective to apply it decisively.
We don’t believe in generalists stretched thin. Every client brief is resourced with people who have done this before, in this field, in this market. That’s the TLA&C model — and it’s what turns deep experience into decisive advantage, wherever business takes you.
Our Mission
We exists to help organisations make smarter decisions and build lasting competitive advantage through the intelligent use of data, technology, and insight. We bring together management consultancy, loyalty marketing, research, data compliance, copyright, and web expertise to design solutions that are commercially sharp, operationally robust, and future‑proof. Our mission is to turn complexity into clarity, strategy into action, and ambition into measurable results. We partner with clients as an extension of their leadership team, challenging assumptions, de‑risking innovation, and architecting platforms and programmes that drive sustainable growth, loyalty, and brand value in an ever‑changing digital landscape.
Our Values
Our values shape how we think, work, and deliver. We are outcome‑obsessed, measuring success by the commercial and strategic impact we create for clients. We are evidence‑led, grounding every recommendation in data, research, and real‑world insight. We are uncompromising on integrity, from compliance and IP protection to transparent, honest advice. We are innovation‑driven, continually exploring new technologies and smarter architectures that give clients an edge. We are collaborative, integrating cross‑disciplinary expertise to solve complex problems. Above all, we are accountable partners, standing alongside our clients from first idea to proven, tangible results.

Denis Huré
Managing Consultant
Profile
Denis Huré is the founder & Managing Consultant of TLA&C. His consulting practice is grounded in first-hand entrepreneurial experience — having built, scaled, and operated businesses himself, he brings a founder’s instinct for what actually works alongside the strategic rigour of a seasoned consultant.
Denis brings also a rare combination of strategic innovation, platform architecture expertise, and hands-on business building to consulting assignments. He advises organizations on how to modernize their technology base, reduce structural dependency on vendors, and translate emerging capabilities such as AI, compliance tooling, and advanced payment models into scalable commercial outcomes.
With experience spanning startups and large enterprise clients, Denis is particularly effective in situations where leadership teams need both strategic clarity and practical execution. His work focuses on helping organizations make better technology bets, evolve products and business models, and build the agility needed to compete in fast-changing markets.

Erik Haugen
Managing Consultant
Profile
Erik works with boards and executive teams when execution becomes uncertain, even though the strategy appears sound. As a Managing Consultant with TL Agency & Consultancy, he brings more than two decades of experience as CEO, executive leader, and board‑level advisor across technology and B2B SaaS businesses, with a track record in scaling organisations, integrating acquisitions, and leading complex transformation.
Erik’s work sits at the point where strategy meets delivery. He has seen that major initiatives rarely fail because the strategy is wrong, but because execution becomes fragile as complexity, interdependencies, and competing priorities accumulate. His role is to help clients create a clear line of sight from strategic intent to operational reality.
Erik works with chairs, CEOs, and leadership teams to restore execution discipline in these situations. He supports boards in identifying where risk is silently building up, clarifying the non‑negotiable commitments that delivery depends on, and ensuring those commitments hold as initiatives move from approval into implementation.
As change programmes progress, Erik stays engaged alongside TL Agency & Consultancy’s broader advisory work to refine priorities, maintain alignment, and reinforce accountability. The objective is straightforward: ensure that strategic decisions made in the boardroom translate into reliable execution, predictable delivery, and outcomes that stand up over time.
QUESTIONS?
If you have any questions or would to learn more,
feel free to reach out to us. We’re here to help!
