Denis Hure

Managing Consultant at TL Agency & Consultancy. Denis Huré is the founder of Hipolyt, an AI-native behavioural rewards platform, and has spent more than 15 years building global reward infrastructure, including Reward the World, deployed across 40+ markets.

Who signs off on a government algorithm’s margin of error?
AI, Governance, Tech  

Who signs off on a government algorithm’s margin of error?

The article discusses the lack of accountability and clarity in evaluating government algorithms, particularly regarding acceptable margins of error. It emphasizes the importance of understanding model performance, calibration, and the implications of error thresholds. The author advocates for explicit documentation of responsibility and evidence before deploying algorithms to enhance accountability.

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AI in Cyberattacks
AI, Cybersecurity, Governance, Tech  

AI in Cyberattacks

Recent security reports reveal that while AI is not fundamentally transforming cyberattacks, it significantly accelerates existing methods, enabling attackers to operate at unprecedented scales. AI’s role is shifting from aiding preparation to executing operational tasks, raising challenges in governance, accountability, and speed that organizations must urgently address.

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Everything Changes But Nothing Changes
AI, Strategy, Tech  

Everything Changes But Nothing Changes

Denis Huré’s article examines how the principles of value creation and execution remain consistent despite rapid advancements in AI technology. While the AI era is seen as disruptive, history reveals that foundational business dynamics endure. Effective architecture and governance are crucial as organizations navigate this evolving landscape, balancing innovation with risk management.

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Why AI’s Next Strategic Hire Is a Philosopher, Not a Coder
AI, Ethics, Governance  

Why AI’s Next Strategic Hire Is a Philosopher, Not a Coder

AI companies are increasingly hiring philosophers to address complex challenges related to ethics, governance, and values, shifting from technical performance issues. These philosophers collaborate with AI safety researchers to establish principles guiding AI behavior, helping ensure fair and accountable outcomes. This trend represents a potential strategic advantage in AI development.

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How to Define an AI Vision
AI, Execution, Tech  

How to Define an AI Vision

A sustainable AI vision begins with clear business objectives rather than specific technologies. Resilient CEOs must create adaptable, compliant systems that align with evolving AI models. Emphasizing governance and ethics, effective strategies focus on measurable outcomes and cultural change across organizations, ensuring flexibility as technology and regulations develop.

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The Truth Behing Agentic AI
AI, Execution, Tech  

The Truth Behind Agentic AI

Agentic AI represents a transformative evolution in automation, enabling autonomous digital agents that can plan, learn, and adapt rather than merely execute predetermined tasks. This shift compels CEOs to rethink management strategies, particularly in dynamic environments, emphasizing the need for governance and readiness alongside technological investment in agentic systems.

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After Knowledge
AI, Essay, Tech  

After Knowledge

Let’s explores the implications of artificial intelligence democratizing knowledge, examining historical transitions from literacy to STEM skills and the potential future scenarios. It argues that as knowledge becomes easily accessible, society may begin to value qualities like judgment, trust, and creativity instead. Each scenario illustrates different potential societal reconfigurations amid this change.

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From 5x to 10x
Loyalty  

From 5x to 10x

In short: Most loyalty programmes stop at around 5x ROI, which hides untapped profit. Smarter engagement, redemption and personalisation can push returns towards 10x. From 5x to 10x The Untapped Profit Hiding in Loyalty Engagement By Denis Huré     Overview Loyalty programs are widely considered successful when they produce a 4–5x return on investment,

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