Strategy

Retention is increasingly crucial for businesses, functioning as a financial asset rather than a mere marketing metric. Companies must prioritize keeping existing customers, as improved retention can significantly boost profits. The CFO’s role is vital in recognizing retention as an investment, leading to better growth and stability amidst rising acquisition costs.

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Rewriting the Rules Why CEOs need a Strategy Beyond Competition   Overview Many leadership teams still plan strategy as if the central question were how to beat direct competitors at their own game. That logic works in stable markets, but as industries mature, rivals copy each other, prices compress, offerings commoditize, and growth becomes harder

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