Denis Hure

Rewriting the Rules: Why CEOs Need a Strategy Beyond Competition Overview Many leadership teams still plan strategy as if the central question were how to beat direct competitors at their own game. That logic works in stable markets, but as industries mature, rivals copy each other, prices compress, offerings commoditize, and growth becomes harder to […]

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Everyone Has AI. Now What? The New Rules of Business Competitiveness I. The Paradox –  Setting the Stage There is a particular kind of frustration that comes from running faster than you ever have and still falling behind. That is precisely where many businesses find themselves today. AI has delivered on much of its promise.

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GenZ, AI, and the trust gap   Gen Z’s relationship with AI is entering a second phase: usage remains high, but enthusiasm is lowering, scepticism is increasing, and adoption is plateauing rather than exploding. This is not a simple “Gen Z loves AI” or “Gen Z rejects AI” story, but a much more complex reality

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