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From 5x to 10x

From 5x to 10x The Untapped Profit Hiding in Loyalty Engagement By Denis Huré     Overview Loyalty programs are widely considered successful when they produce a 4–5x return on investment, and that benchmark is supported by recent market data. Multiple recent benchmark sources report that most programs generate positive ROI and that average returns […]

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Rewriting the Rules

Rewriting the Rules Why CEOs need a Strategy Beyond Competition   Overview Many leadership teams still plan strategy as if the central question were how to beat direct competitors at their own game. That logic works in stable markets, but as industries mature, rivals copy each other, prices compress, offerings commoditize, and growth becomes harder

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